IN THE POWER OF LOCAL
Local is powerful because it is both the nexus of relationships and home. Proximity offers investors a unique perspective on the importance of flourishing regional businesses. No one cares more about workforce opportunities, pollution, and community health than locals. Alternatively, locals have the most to gain from businesses that view their own flourishing as vitally connected to the broader community.
Additionally, local is powerful because our actions are known. Being known and connected carries natural accountability. If a company is headquartered in our home state, we are likely to hear about its successes and controversies in our news updates. We may even cross paths with employees or executives.